The global animal feed additives market was worth around $9,000 million in 2013 and is expected to cross $15,000 million by 2020 growing at the CAGR of 4.7% during the forecast period 2014-2020.The market for specialty feed additives is expected to grow gradually as more number of compound feed manufacturers are moving towards value addition of the products offered to stay ahead of competition

Changing life style with preference for animal protein among consumers, demand for safe, high quality affordable food and recent awareness and subsequent ban on AGP’s (antibiotic growth promoters) are the major growth drivers. The main constraints include lack of new technology innovation, high feed input costs, decreasing land availability for animal fodder and feed crops and adverse effects of climate change.

Following the growing demand for global meat consumption &increasing pressure for reducing feed input costs, innovations to increase livestock, aqua and poultry productivity is expected. Feed additive inclusions that increase the availability of nutrients to animals lead the innovation markets in animal feed leading efficient feed conversion ratio (FCR).

Feed additives are ingredients used in animal nutrition for purposes of improving the quality of feed, improving the performance of livestock, aqua and poultry and quality of food from animal origin. Feed additives arenon-nutritive substances that improve the efficiency of feed utilization and feed acceptance or to be beneficial to the health or metabolism of the animals (excludes synthetic amino acids, vitamins and minerals).

Majority of feed additives are biotechnology derived products and need authorization following a scientific evaluation demonstrating that the additivesare safe for animal consumption and have no harmful effects, on human and animal health and on the environment. Most of the companies are not aware of the policy & regulations for the Approval Of the additive.

To meet the market demand,Sathguru provides technical support in novel product development, accesses to new and emerging technologies,licensing and commercialization of available products, regulatory support for the new product, business process improvement, market acquisition planand customer acquisition strategies for the animal feed market players