The 21st century Retailing has moved beyond Brick & Mortar to omnichannel mode since the internet, digital infrastructure, and mobile phones propelled at the hands of consumers. The Digital Era allowed Retailers to closely tail (follow) their customer’s digital movements and thus understand their choices and preferences. As a second step, Customers got inducement offers to convert their preferences to buying choice, either online or at a shop, thereby converting an aspiration into real commerce. Some consumers, in this journey of induced buying, made wise choices of fulfilling their dreams, while others made an impulsive choice of buying, only to repent later